To promote the science, technology and education of engineering design and product design in widely diverse fields including mechanical, electrical, electronics, civil, aeronautical and automotive engineering, IT and computing, mechatronics, design management, design consultancy and design education.
To facilitate the exchange of knowledge and ideas and to provide a broad range of services to its members to develop their careers and to achieve success for themselves and for the businesses in which they practice.
To be the leading engineering institution in the field of design and to raise the standing and visibility of the members and to maintain a high standard of professional conduct.
To provide authoritative and ethical advice on matters of design and be the prime focus for the advancement of engineering and product design.